about

EXPERIENCE

Wieden+Kennedy / São Paulo, Brazil
2024 - Currently

Droga5 / São Paulo, Brazil
2023 - 2024

DAVID / São Paulo, Brazil
2021 - 2023

Africa DDB / São Paulo, Brazil
2020 - 2021

NBS (Dentsu Group) / São Paulo, Brazil
2018 - 2020

Oliver Agency / São Paulo, Brazil
2018 - 2018

J. Walter Thompson / Porto Alegre, Brazil
2016 - 2017

Dez / Porto Alegre, Brazil
2016 - 2016

Competence / Porto Alegre, Brazil
2014 - 2016

Almost everyone is born wanting to be an astronaut, model or soccer player. But, as my mom always says, I'm not everyone.

Since I was just a kid, I’ve been in love with advertising and creativity. So at 16, still in school, I annoyed everyone until I got an internship at an ad agency. Since then, I haven’t stopped working (or annoying either).

Today I'm a 27 y/o senior copywriter at Wieden+Kennedy São Paulo. I craft ideas for Uber, Nike and Nubank, but for the past 12 years I have also worked for Burger King, Unilever, Faber-Castell and many other brands. In case you want me crafting for your brand somewhere else, I’ve got Italian citizenship.

Beyond client work, I help push the industry forward, especially for women. I mentor young creatives and created Feminipsum: a personal project addressing sexism in ad agencies that spread to 50+ countries and was even featured in Fast Company.

In my free time, I enjoy going to the movies and filling my iCloud with pictures of Bruce, my dog. Oh, and of course, watching some food porn videos on social media.

If you want to know more about me or the best food porn channels, just message me. :)

AWARDS AND MENTIONS

The One Club for Creativity

Next Creative Leaders 2025

Cannes Lions

1 Grand Prix | Media | The Dove Code - Dove Real Beauty Redefined For The AI Era

1 Silver | Media | The Dove Code - Dove Real Beauty Redefined For The AI Era

1 Silver | Sustainable Development Goals | The Dove Code

1 Silver | Outdoor | Lemon - Shot on Faber-Castell

1 Silver | Outdoor | Coffee - Shot on Faber-Castell

1 Silver | Outdoor | Eye - Shot on Faber-Castell

1 Bronze | Print & Publishing: Consumer Goods |  Lemon - Shot on Faber-Castell

1 Bronze | Print & Publishing: Consumer Goods |  Coffee - Shot on Faber-Castell

1 Bronze | Print & Publishing: Consumer Goods |  Eye - Shot on Faber-Castell

1 Shortlist | Titanium | The Dove Code

1 Shortlist | Glass | The Dove Code

1 Shortlist | PR | The Dove Code

1 Shortlist | Creative Application of Emerging | The Dove Code

1 Shortlist | Brand Purpose & Impact | The Dove Code

1 Shortlist | Creative Strategy | The Dove Code

1 Shortlist | Print & Publishing: Single Marketing Campaign |  Shot on Faber-Castell

1 Shortlist | Design: Posters |  Shot on Faber-Castell

The One Show

1 Silver | OOH Craft | Shot on Faber-Castell

1 Merit | Design Craft | Shot on Faber-Castell

D&AD

1 Wood Pencil | Illustration | Posters | Shot on Faber-Castell

Clio Awards 

1 Silver | Creative Strategy | The Dove Code

1 Silver | Print & Out Of Home Craft| Shot on Faber-Castell

1 Bronze | Out Of Home | Shot on Faber-Castell

LIA

1 Gold | Shot on Faber-Castell

2 Silver | Shot on Faber-Castell

1 Shortlist | Shot on Faber-Castell

AYA Inclusion Awards (presented by the Cannes Can Diversity Collective)

1 Gold | The Dove Code

Effie Awards US

1 Bronze | Personal Care | The Dove Code

1 Bronze | Social Good - DE&I | The Dove Code

1 Bronze | Artifical Intelligence / Digital | The Dove Code

Effie Awards Latam

1 Shortlist | Positive Impact: Diversity and Inclusion | The Dove Code

1 Shortlist | Beauty and Personal Care | The Dove Code

1 Shortlist | Positive Impact: Social Good | The Dove Code

Effie Awards Brazil

1 Gold | The Dove Code

1 Silver | The Dove Code

1 Bronze | The Dove Code

ADC Club

1 Silver | Advertising: Design for Good | The Dove Code

CCSP (São Paulo Creative Club)

1 Gold | Shot on Faber-Castell

1 Gold | The Dove Code

1 Silver | The Dove Code

2 Bronze | The Dove Code

PPA (Brazilian Professionals of the Year) 

1 Shortlist | Film | Whose color?